On Friday, I was teaching a couple of workshops titled "YOU WANT TO BE A STAR; NOW WHAT?" at the New England Drama Festival and talked about tips to promote and manage yourself as an actor in New England. I thought I should share them with you all:
- THE FIRST TIP is PROMOTE YOURSELF ONLINE:
Professional actors know this too well: even though you are an artist, you must promote yourself as a business. Your business cards are of course, headshots and resumes, but the twentieth century way to marketing and promotion is through the web and social networks.
It's efficient, it's free, it's easy, fun, time consuming, but you can do it in your PJ with a hot cup of tea or coffee.. ;=) and it is the way to go!
So, which networks are good for actors? The answer is MANY. Most of them are free, except as noted.
-Facebook of course (free): but only if you use it PROFESSIONALLY and not to post fun pictures of yourself going wild at parties...it could backfire the day you become well known, or simply if the director of this fantastic show you auditioned for, ends up looking at your Facebook profile and reviews its first impression of you when he sees that picture... check this very interesting article about FACEBOOK BEHAVIOR GOING BAD..
|When Facebook Behavior Goes Bad|
-Actors groups on Facebook (free); there are dozens...some announce castings and auditions, or workshops, others offer advice.
Note: ANPACT: the Association for the New Paradigm in Acting and Creative Techniques which I co-founded, offers workshop announcements about these techniques. http://www.anpact.org/
-Lindedin and its actors groups (free) (Actor's Network, Actors and Casting Directors, ANPACT etc..) www.linkedin.com
THE national source for casting and jobs. You can subscribe for a fee, but it is THE source of info.
-Backstage Maine (free): http://groups.yahoo.com/group/BackStage-Maine/
-Between Gigs (free): postings of auditions and castings in New England: http://groups.yahoo.com/group/BetweenGigsCasting/
-NEW ENGLAND ACTORS (free for now) this is a fantastic network where you can post a profile with pictures and resume (needs to be absolutely PROFESSIONAL or it will be deleted) http://neactor.ning.com/
-THEATRE FACE (free): another network with more tech people: http://www.theatreface.com/
-Stage Source Boston, a membership organization which has a database of actors: http://www.stagesource.org/
There are many, many more...
- Next tip is GET ORGANIZED!
If you submit only two or three pictures/resume a day either by regular mail or electronically, to two or three projects, you will soon get overwhelmed if you do not keep track of the responses, call backs, phone conversations with the assistants, names of the secretaries etc...
The old fashion way to keep track is to do a 'submission sheet' for each project, on which you write all the info: title of project, names of directors, assistants, tel, emails, websites, what they said, what the audition was about, etc; and have a submission binder.
However, if you want keep in sync with your time, you should do it electronically, anywhere, on your Iphone, computer or blackberry...
That's when you invest in PERFORMER TRACK an amazing tool for professional actors to track their business, and jobs, even their finances for tax credit purposes... It is web based, can be accessed anywhere and it only costs $9.95 a month. It is one of the best investments you'll make to go to the next level of professionalism.
YOU CAN USE THE PROMOTIONAL CODE: 'FREC9' to get a $20 discount.
Insert it in the Coupon code field discount box at check out.
Next week we'll talk about Preparing for Auditions and Audition behavior.
This is just the first of a series of articles called "Manage your Talent"
I invite you to contact me personally, for more tips, or individualized coaching (in person or by phone).
I am taking on new talents, emerging talents, or professional performers who simply want to move their career up to a next level.
Talent Management Coaching is by the hour ($50 for students/$65 professionals) or by percentage with a Talent Management contract.
ALSO I will teach a class on this topic (The Business of Acting) in the spring of 2011 at the University of Southern Maine. Stay tuned...
and as always, I offer individual ENERGIZE sessions to clear your instrument to the next level of creative potential and stage presence:
Take great care of your beautiful Artist Selves,